The boom in male grooming has revolutionised the way in which men perceive themselves, but it has not come without its fair share of casualties. There are, of course, the extremists – most Major League Soccer players, many Premier League footballers and the entire male cast of Jersey Shore – who are, for the most part, a lost cause. And then there are the gents who unwittingly take a wrong turn on the road to self-improvement and somehow find themselves bolt upright in bed at three in the morning panicking about the amount of gluten in their eye cream.
From over-tanning to loading your scalp with styling products, I unpack the most common grooming faux pas in my latest contribution for the guys over at Mr Porter. Click the here or the image above to read the whole story.