--THE EXFOLIATOR--: "SMELL IS A WORD. PERFUME IS LITERATURE"

16 Jul 2012

"SMELL IS A WORD. PERFUME IS LITERATURE"

Some light reading to make my daily commute on London Transport a little more fragrant. The Diary of A Nose documents a year in the life of perfume genius Jean-Claude Ellena. Fragrance is one of the hardest topics to write about but Ellena's ability to paint a vivid picture with 'olfactory colours' comes across as effortless as his creations for Hermes, Bulgari and L'Artisan Parfumeur...

You can read my interview with the godfather of modern perfumery here.

Published by Particular Books in Hardback for £14.99.

From the pheromone-infused fragrance that promises more nookie to the moisturiser that claims it can turn back time, questionable marketing tactics and hyperbole often take precedence over scientific facts in the men’s grooming industry.

After seven years as a Health & Grooming Editor for men’s titles including Arena, FHM, Shortlist, GQ Style and Attitude, I decided to start blogging about the reality of a burgeoning commerce: the good, the bad and, frankly, the rather ridiculous.

The Exfoliator is a no-nonsense guide to men’s grooming, cutting through industry hype to give readers the unadulterated facts on active ingredients, product performance and value for money.

As such, I do not respond to PR pitches for this blog. The Exfoliator is intended as an antidote to all the product placement that appears in print press and elsewhere on the web. I will respectfully refuse samples intended for coverage on this site. I will not participate in advertorials, 'takeovers' or campaigns of any kind and ask that PRs observe this boundary.